Plus there are tons of tools, tips, and tricks available to supercharge your reach and find real success on Instagram! ), 25 million businesses have made the change, 8 Instagram Ideas for a Profile that Pops, How to Schedule Instagram Stories and Still Auto Post, How to Write Instagram Captions That Sell, Instagram Likes Hidden? Create a new account for your business. You will need to be an admin of your business Facebook page in order to connect it to your Instagram account, and when you select “Choose Page” you’ll be prompted to log into your personal Facebook account to see the pages that you are an admin on. } margin-left: 5px;

Create an account by entering your e-mail and creating a password. Your profile pic is cropped into a photo on the app, so make sure your logo is fully visible in this shape. (If you don’t have a profile yet, install Instagram on your device and follow the prompts to create a personal profile).

Hi Stephanie! Captions on Instagram are not searchable, but hashtags are. You entered some basic profile information when you first created your Instagram business account. Influencer marketing is a powerful way of  gaining access to an engaged and loyal Instagram following by working with an Influencer whose fans might be interested in your brand. Try it free today. What if I don’t have a business and my IG account is personal ? This will ensure that brands can remain active on the platform, even when the profile manager is busy! } Professional photos and videos will go a long way here. Most scheduling and appointment tracking software have an integration with Instagram to make this even easier. Remember: this is social marketing. As we mentioned in the previous section, when you create your Instagram Business account, you’ll need to select a category. events.

(Optional) If you want to connect your Instagram business account to your Facebook business page, follow the prompts to do so. Having a business account on Instagram has a lot of benefits, including valuable insights into your audience, content, and engagement, and extra buttons that expand your profile. Or go behind the scenes to highlight office life or introduce fans to the people who make your company tick.

Learn more about what works by finding common threads in the posts that generate the most engagement. Now a days this one is very important to grow business and drive more sales of your products. If you have a business account, it will say, “Switch Back to Personal Account.” If you don’t have a business account, the last option will be “Switch to Professional Account”. You’ll receive a 6-digit code that you need to confirm in order to finish setting up your account. Follow the people who participate in these discussions. The category you choose will be displayed on your business Instagram profile and should help tell the story of what your business does. You can also link your Instagram account from your Facebook page on a desktop computer if someone else is the admin or if you want to do this at a later time. The vast majority of Instagram users are under the age of 35, with a fairly close split between male and female users. In addition to overall account performance (pictured right), with a business account on Instagram you can see insights on your individual posts and stories to see how people engage with them. Now that you understand the differences between the types of accounts on Instagram, let’s learn how to make an Instagram business account. Once your Instagram Business account is set up, what’s next? Scroll through the list or search for the most relevant category that represents your business. Check out the handy chart below for a quick comparison of key business features across the three account types: *You can access follow/ unfollow data in your Tailwind Publisher Insights tab! font-family: 'Open Sans', sans-serif;

} Captions can make your followers think, laugh, and feel a connection to your brand. That’s it! Your mobile phone is your best friend when it comes to Instagram photography, since you can post straight from your device.

Besides benchmarking your account against other top brands in your industry, you’ll need to do some testing to determine what times seem to create the most engagement for your posts (more on that later).
Most businesses post on Instagram between 1 and 3 times each day. Once you determine your best time to post, create a content calendar to plan and schedule your Instagram content in advance.

See why Womply is the #1 marketing and CRM solution used by 500,000+ businesses. Make sure you have all the digital tools you need to grow. Please help us continue to provide you with our trusted how-to guides and videos for free by whitelisting wikiHow on your ad blocker. Mobile photo editing apps like VSCOcam or Enhance provide additional filters or editing options to help you find your unique style. Get some beautiful images together of products or employees on the job and start tracking engagement. Once you’ve named and connected your Facebook page, you’re done! With the recent introduction of Instagram Creator profiles, you now have three options – and may be wondering which account type makes sense for you.. When you’re there, click the user icon on the bottom right corner of the app. Dedicate some time to responding authentically when someone mentions or tags your brand. “I think this is such a smart move by Instagram. After you’ve updated your information, it’s time to connect to your business Facebook page. If you’re looking to promote your business on Instagram, you’ll want to make sure you’re set up with an Instagram Business account. #10YearsOfHootsuite, A post shared by Hootsuite (@hootsuite) on Nov 30, 2018 at 3:15pm PST. An engaging Instagram account is part of a strong online presence. …and then go to “Switch to Professional Account.”. Now you need to add a profile photo, bio, and your website in order to complete your business’s Instagram profile. If you offer services, try showcasing customer stories (maybe gathered through a branded hashtag). We’ll talk more about the benefits of having a business account in just a bit. This is a handy feature for busy business owners who want to take care of their Instagram content in advance. After all, 25 million businesses have made the change! To access this information, go to your Instagram business profile, click the three bars icon in the top right, then click Insights. From there, tap “Account” and look at the very last option. If you’ve already created an Instagram Business account and you’d like to go back to a Personal account, that’s easy to do. I don’t have an account on Instagram, This article helped me a lot and get a good increase for my newly started business. Attract more customers and keep them loyal with reputation management software. Not that you would, of course! you’ll also love the latest FREE tool from Tailwind – Smart.bio! A business profile offers a few more marketing tools and services than the personal account, such as: You’d benefit from a business account on Instagram if you own a brand and intend to use the platform for selling products, marketing your business or just want to increase brand awareness through engagement! Thanks for sharing this. In fact, a third of the most viewed Instagram Stories are posted by businesses. Collect user-generated content with a branded hashtag. First, you’ll need to go to Instagram’s platform. Set up your FREE Smart.bio tool! Instagram may seem intimidating at first, but the short, visual posts make it easy to learn fast and connect frequently with little effort. When you change to a business account, your account will be exactly the same, but you’ll have access to analytics and tools not available on personal accounts. Ready to turn your personal Instagram account into an Instagram Business account? We’ve got the details in our post on the 7 best analytics tools when using Instagram for business. ), Beyond Instagram, there are tons of other platforms that your business should be listed on to continue improving your online visibility.

This is the right choice if you don’t have an existing personal account, or if your personal account does not accurately represent your business. font-weight: 600; Small business guides, offers and more in your inbox. Hi, I have 2 instagram accounts and two of them support different segments of the same Facebook business page, one for Healthy living on a budget and one for everything else budget. Well, it’s time to start creating content, of course! You can now also work with Creators and Influencers directly by promoting the branded content they create (when they tag you as their business partner.). Now you’ll have the chance to put in contact info for your account. using Facebook Ads manager to run targeted ads, 11 Ideas for Boosting Engagement with Instagram Video, Instagram Stories: A Getting Started Guide, Instagram Stories 101: What Your Brand Needs to Know, Instagram Analytics 101: IGTV, IG Stories, and Feed, The benefits of an Instagram Business account, How to switch to a Professional account on Instagram, How to set up your Instagram Business account, How to remove Business from your Instagram account. }, How I Tripled My Blog Traffic in Two Weeks using @TailwindApp https://t.co/h1bVMEfSGj, Pinterest Marketing: How to Get Started, Grow Traffic & Make Money, Instagram Marketing: How to Grow Likes & Followers Organically in 2020, How to Grow Your Ecommerce Store Using Pinterest & Instagram.
Some popular providers are: And many more!

Once you’ve got a handle on posting and interacting, it’s time to consider how Instagram can help you grow your business. The United States has the largest number of Instagram users, closely followed by India, Brazil, and Indonesia. From your existing profile in the mobile app, tap on settings. wikiHow's. Instagram accounts are personal by default so in this post we’ll show you how to convert your personal account to a business account and go over WHY you should do this. If you do not already have an Instagram account, you’ll need to create one. font-weight: 800; Many a marketing consultant can relate. They enjoy the aesthetically pleasing content that brands tend to share on this channel, and feel more connected to brands they like. Get all the tech help you need with wikiHow Tech Pro.


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